IMTA alum and top model Tyson Ballou is the new face for Biotherm Homme’s brand new fragrance Force! According to DFNI.com "Duty-free operator Nuance-Watson (Singapore) has hosted the exclusive Asia launch of Biotherm’s first fragrance for men, Force, at Singapore Changi Airport. The promotional campaign for the scent features a specially-designed gondola in the shape of a chrome barbell using materials such as smooth metal and sculpted surfaces to 'redefine the concept of strength'. A Force video featuring Biotherm Homme’s new model, Tyson Ballou, is also shown atop the gondola, while beauty advisors will hand out blotters to allow passengers to experience the scent. Customers who purchase the fragrance will also receive a limited-edition gift: perfume miniatures and a pouch designed for easy travel."
Tyson competed at IMTA in 1996 and signed with Ford Models and is now with IMG. He has appeared on runways and in ad campaigns for top designers, including Jil Sander, Emporio Armani, Moschino, Perry Ellis, Donna Karan, Calvin Klein, Tommy Hilfiger, Byblos, BCBG, Valentino Roma and Hugo Boss. He has also appeared internationally on the covers and in editorials of major fashion magazines including L'uomo Vogue, Jalouse, The Face, Harper's Bazaar, Arena Homme Plus, Visionaire, Numero and W.
Look out for Tyson and the new fragrance Force!
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