IMTA superstar Eva Longoria has launched a new perfume! According to WWD: "Eva Longoria Parker, the actress and L’Oréal Paris front woman, has delved deeper into beauty with a signature women’s scent, called Eva by Eva Longoria.The eau de parfum, which was developed by Falic Fashion Group, is due to launch in the U.S. in spring.“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”"
Eva competed at IMTA in 1998 and wowed all the agents and managers scouting at IMTA. She received 38 callbacks from representatives who wanted to sign her! She signed with a manager she had met at the convention and went on to star in the hugely popular TV show Desperate Housewives.
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