Ashton is the new Face for Pepe Jeans!

IMTA alum Ashton Kutcher is the new face for Pepe Jeans! The Madrid-based fashion company announced Ashton Kutcher and model Daria Werbowy as their new faces for their upcoming campaign. Ashton replaces Sienna Miller, the previous star advertising the brand. Ashton's debut for Pepe will be in the Spring 2008 advertising campaign. The campaign was shot by the famous fashion photographer David Sims in New York, and styled by Joe McKenna.

Ashton Kutcher competed at IMTA in 1997 where he won the title of "Most Sought After Male Model!" He had the most callbacks of any male model that year. He signed immediately with NEXT MODELS and began appearing in men's fashion week shows within two days of competing at IMTA! He famously said ,"I never even went home!" Some of his many projects include the movies The Butterfly Effect, Dude, Where's My Car?, The Guardian, Guess Who, Open Season, My Boss's Daughter and Bobby.

He starred in the hilarious long-running television series That 70's Show as the dumb but lovable Kelso. He created and produced the hilarious TV show Punk'd and his newest television show Miss/Guided will air on ABC as a mid-season replacement in the Fall schedule and the network has recently ordered 13 more episodes. Recently, Hollywood Reporter announced a new two year production partnership with Ashton's Katalyst Films and ABC.

After his win at IMTA in 1997, Ashton said,"If you want to be a model, actor, singer or dancer, IMTA is the place to be! I'm on the top of my world right now!"

Look for Ashton in the Pepe Jeans ads soon!