Justin Bieber: Never Say Never is a 2011 3-D concert film centering on singer Justin Bieber. It was released in the United States and Canada on February 11, 2011.[3]
Plot
The film follows the pop star Justin Bieber during 10 days counting down to what is considered his biggest performance, that of August 31, 2010 in Madison Square Garden, which sold out in 22 minutes. It shows footage of the performances during this period from his My World Tour. It shows excited female fans ( ), and several instances of the "One Less Lonely Girl" routine of inviting a girl on stage for him to serenade and give flowers to, and of surprising random girls with free tickets to his concerts. The main people around Bieber, being like family and good friends to him, are interviewed, but Bieber himself is not. Various instances of praying together before a show are shown.
The film also includes a visit Bieber made to his o. Reluctantly he accepts the postponement of the Syracuse performance. He is not allowed to speak for some days, and thus recovers enough to do the next performance, at MSG.
Also included are some of the story and old videos of Bieber's childhood. He was raised by his mother but also had a very special bond with his maternal grandfather. The latter still gets emotional about the time that Bieber and his mother moved to Atlanta.
Cast
- Justin Bieber
- Usher
- Miley Cyrus
- Jaden Smith
- Sean Kingston
- Snoop Dogg
- Ludacris
- Boyz II Men
- Scooter Braun
- L.A. Reid
- Jeremy Bieber
- Hayden Thompson
- Scrappy Stassen
- Jay Leno (archive footage)
- Chelsea Handler (archive footage)
- O. J. Simpson
Pre-production
On August 2, 2010, Deadline.com reported that Paramount Pictures was prepping a film featuring the singer.[4] The website also reported that the film, described as a "feature biopic" would be directed by the Academy Award-winning An Inconvenient Truth's director Davis Guggenheim.[4] The untitled film was said to also include performances from Bieber's My World Tour throughout. Bieber's manager Scooter Braun and Island Def Jam president L.A. Reid were tapped to produce, and the film was tentatively given a Valentine's Day 2011 release date.[4] After th e report was published by Deadline, Bieber confirmed the news on his official Twitter account, and verified that it would be released around February 11, 2011.[4] In a following tweet, Bieber stated that the performances for the film would be those set to take place at Madison Square Garden on the tour.[4] On August 4, 2010, Deadline reported that Guggenheim had dropped out of the directing position for the film, in order to concentrate on promotion for Waiting for "Superman".[5]After the future of the film was up in the air for a few days, on August 13, 2010, it was reported that Step Up 3D director Jon Chu was recruited to direct the film.[6] On directing the film, Chu stated that he "jumped at the opportunity to tell a story with honesty and heart", as most people did not know that Bieber had a "true underdog story."[6] Chu went on to say that he hoped to tell his story in a "compelling, genuine way, using all source materials available to convey his tale of becoming an icon for this digital age."[4]In another interview, Chu said that the movie was for fans and non-fans alike, commenting, "we're gonna tell the underdog story of where he came from."[7] He later explained that it was fascinating due to Bieber's story had much to do with the modern "digital lifestyle", such as using YouTube, and how it is "a pretty cool story for our time."[7] On the type of film, Chu said "There's not going to be acted-out scenes and I can't talk about the rest.[7] It's not your typical concert film and it's not going to be a biopic, but it is about his life."[7]Promotion
On October 13, 2010, Chu tweeted to send Bieber's fans on an Internet scavenger hunt to solve the puzzle of the movie poster, which would in turn reveal the title of the film.[12] Pieces of the puzzle were revealed by celebrities such as Usher, Ellen DeGeneres, and Ryan Seacrest, and Bieber's manager Scooter Braun.[12] The final piece was revealed two days later, tweeted by USA Today, and it revealed the movie's title, Justin Bieber: Never Say Never.[13]The first trailer for the film debuted on October 26, 2010, consisting of home and behind-the-scenes footage chronicling his rise to fame, and interviews with people such as Usher and Scooter Braun.[14] Matt Elias of MTV News said it contains "eye-popping visuals" and "sweeping camera moves" to give an "epic" feeling.[15] Elias also stated that the trailer shows that the movie was more than a concert film, and "takes you beyond the stage and shows his everyday life", while making a focus on his fans.[15] On the day of the trailer's release, Bieber surprised the audience at the Los Angeles date of his My World Tour by unveiling the trailer.[15] On November 22, 2010, it was revealed that the movie would be screened early on February 9, 2011 for select viewers.[16] Fans were able to purchase tickets for it beginning November 29, 2010, and could also receive official movie merchandise like a souvenir VIP lanyard, a glow stick, a bracelet and purple 3-D glasses for the film.[16] The second official trailer was released on November 22, 2010.[17] It emphasized the 3-D aspect, starting with Bieber throwing popcorn and silly string as the words "This Valentine's Day, See Bieber... Like Never Before" portrayed across the screen.[17] Shown are montages of home footage, behind the scenes footage, and tour clips, including Bieber throwing his shirt into the crowd.[17] The end of the trailer shows Bieber learning about the cameras used to shoot the 3-D film, as well as trying out the film's trademark purple 3-D glasses.[17]
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